Friday, April 18, 2008

Best Nonprofits

We have lots of lists of best companies and best places to work. Fortune offers their 100 best companies at which to work.

AARP offers their list of best employers for workers over 50.

Christianity Today offers their list of the 40 best Christian places to work.

Fast Company offers their list of 45 social entrepreneurs who are changing the world.

Why don't we have a list of the best nonprofits at which to work? or volunteer? You can show how effective (to some degree) your nonprofit is at charity evaluators like Guidestar and Charity Navigator.

But how do you tout your nonprofit as one of the best places to work? How do you stand out from all the rest? Not to short change the need to be effective (see my thoughts on Due Diligence), but why not have another way to distinguish yourself from the others?

This helps you not only attract smart, competent people for the staff, but makes it a whole lot easier to attract and keep great volunteers. Success breeds success.

The best places to work are the ones that consistently outperform their rivals. The Great Place to Work Institute shows that graphically in the for profit world. I'm pretty sure the same principle applies to nonprofits.

So how do you do it?? How do you make your nonprofit the best place to work? Maybe those are more lessons to be learned from the for profit world.

Stay tuned.