Big Wow Service

In the world of grant writing, we strive to impress. Programs and services described with compelling words backed up by impressive numbers. It is a fact of fund-raising life if you're going to make your organization stand out from all the others.

But what is your mission? What is your priority? What service do you really offer?

According to Richard Foster, "service is not a list of things that we do...it is a way of living." While rereading his excellent book, Celebration of Discipline, I came across a sub section on service in the marketplace. He provided a short list of services that each of us can perform on a daily basis. They are the services of:

• Hiddenness
• Small things
• Guarding reputations
• Being served
• Common courtesy
• Hospitality
• Listening
• Sharing the word of Life

Foster is talking about how individuals can serve. But individuals make up organizations. There is a common denominator of these services that apply to any nonprofit organization.

The service of hiddenness is certainly counterintuitive to our PR driven world. We're all about getting the word out far and wide, loud and clear. But acts of service and generosity don't always have to be material for the next newsletter. Word gets around slowly and quietly that good things happen. If you're just in it for the short term and need kudos before moving on to your next gig to "help" people, you won't understand that concept. But if you're satisfied with making quiet, long-term impacts, you probably know how to spell the word "anonymous."

"There are no small roles. There are only small actors." That's an old show business saying. The world of acting is known for its big egos. The service of small things is another one that probably doesn't make sense to the loud and proud. But details matter. Heaven is indeed in the details.

The service of hospitality seems to pervade most of the nonprofit world. With just a few exceptions in Dallas, I've been amazed at how many people in the nonprofit world are willing to spend time answering questions, giving advice, and listening. That welcome feeling is what makes competitors into partners for the common good.

The service of listening is one more service that's often taken for granted. We have two ears and one mouth. There's your ideal ratio of listening to talking. The nonprofits that hear what their clients need; that hear what their donors want to do; that hear what their staffs can do are the ones that are making the biggest difference.

Yes, there must be adequate funds to perform programs and services. The highly touted, big wow service draws a lot of good attention. But to get it right from top to bottom, you literally must have service in your heart.

Hugs for Nerds

Have you hugged your grant writer lately? Okay. Not all grant proposal writers are nerds.

But lets face it. Who comes to mind when you're thinking of someone who not only writes, but really understands numbers, enjoys spread sheets, gets into research, actually uses good grammar, and thrills at finding just the right word?

Hint: it's not someone on the Yahoo! Buzz Log. You might try looking up "nerd" at Dictionary.com - "an intelligent but single-minded person obsessed with a nonsocial hobby or pursuit."

A Director of Development of a ~$2M nonprofit just told me that she's covered her budget with over four months left in the fiscal year. More significantly, the organization's foundation revenue for the year has doubled from about $300K last year to over $600K this year.

Not too shabby for fund raising during these "interesting" economic times. What did she do differently in the last year?

For one thing, she got more help. A year ago she had one full time person who helped her coordinate volunteers, run special events, manage the data base, do the research, and write newsletters, thank you notes, appeals, progress reports, and grant proposals. That's a lot of spinning plates for two people trying to grow a 1.5M dollar operation.

That other full time person was replaced twelve months ago with three part time people with focus. The database person knows fundraising databases inside out. The volunteer coordinator energetically keeps finding new hearts and minds to involve in the organization. And the grant geek just researches and writes proposals.

Now to be sure, all four are working together to help each other. There is some overlap. And the three part timers are generating a few more hours each week than the single full timer did a year ago. But the small, additional investment of focused labor is paying some big dividends.

More significantly, the Director of Development can work on the big picture of "growing the business." When it comes to grants, she does the final review of all the proposals without spending time in the tedious business of matching numbers to words or ensuring that all six copies of the nine attachments are printed on three hole paper and attached to this week's proposal.

Do you have a good grant proposal writer? Do you have a forecast? a pipeline? a coverage model? These are things your favorite nerd can handle while you're building relationships with the donors.

None of this works without those donor relationships, but the paperwork has to be exactly right (and on time) if you want to see that big check in the mail. Don't forget to hug your grant proposal writer. They're suckers for just a little appreciation.